(There is a caveat: Google might ignore your designation and choose a different page as canonical, but if you follow the guideline for canonicalization, there is a high chance that Google will go with your choice).Īnother benefit of designating a canonical page is consolidating the links that the individual duplicate pages may get from external sources. By selecting a canonical link yourself, you determine which page will be served. It will crawl the page it chooses more often than the other similar pages and will serve it to users in the search results. If you don’t, Google will make the decision for you. In those cases, it’s best to decide which page you want to be the main one and designate it as canonical. For example, if you have an online store and need to put a product in two different categories or the site automatically generates several links for the same page. Still, sometimes it is simply impossible. Of course, the best practice is to avoid duplicate content. This is a lesser-known meta tag than the ones above, but it may be vital if you have identical pages on your site. If you decide to use the robots meta tag, you can check Google’s guide on how to do it correctly. There are other parameters like “noimageindex,” “nocache,” etc. You don’t have to use the “index” and “follow” values since they are the default. You only need it if you want to block search engines from indexing a particular page or block crawlers from following the links on a page, for example, links added by other people in a comments section, which may harm your SEO if followed. Unlike the title and meta description tags, the robots meta tag is not mandatory. Here is a meta description of our About Us page: Īnd here is how the title and description look like on a SERP. The meta description must be unique for every page, emphasizing one keyword per page. It should include keywords, but not too many since keyword stuffing looks like spam. Like the title tag, a good meta description contains a call to action but is slightly longer – up to 160 words (the rest may be cut off). Although search engines do not use it for ranking, they may display it as a snippet describing the page’s content on a SERP. Meta name description is a proper meta tag which is also super important for SEO. Otherwise, you run the risk of harming your SEO. Make sure the title tags are unique for each page. This means it has to go on every page of your site. You can use punctuation and symbols such as pipe (|) and asterisk (*) to break up the text visually: What Are Core Web Vitals and Why They Matter | Blog – GetDevDone® Order PSD to HTML conversion, front-end development. Ideally, it is a mini call to action no longer than 60 characters in length with essential keywords closer to the beginning of the tag. The title has to sound right to stimulate the click. That’s how users will see your page displayed on a search engine results page (SERP) and later on in the browser tab (if they decide to go to your site). It is visible not only to bots but to people as well. The title tag is actually a Page Title Element, not a meta tag per se. You can check this guide on adding meta tags in WordPress. Meta tags may seem daunting to people who don’t know any code and have no wish to learn it, but they are all very standardized, and you don’t really need to know how to code in order to manage them.īesides, they can often be added to the site via the admin panel with an SEO plugin, e.g., Yoast or All in One SEO for WordPress. How Do You Add HTML Meta Tags to Your Site? For example, if you view the code of our blog page, you’ll see a lot of lines that start with and attributes. They are visible if you check the site’s code (Ctrl+U). Meta tags go in the section of the website. In this article, we’ll go through some of the most common meta tags in 2021 that you can use and optimize to increase visibility and search engine rankings. A lot of them start with the word “meta.” However, many do not. They are called meta tags because they contain metadata – data about data. This info is useful not only for SEO specialists but professional front-end developers, too. Their functions vary from optimizing your site for search engines to displaying it correctly on social media and mobile devices. Instead, they “talk” to search engines and browsers providing important information about your site. Meta tags are part of the HTML code of a site.
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